By Hasnain Ali
When most tech firms are struggling to stay steady, Air Link Communication Limited is doing the opposite — it’s going big.
The company has announced a sweeping expansion plan that includes opening Pakistan’s first mono Apple retail store, entering the household goods and laptop markets, and relocating operations to a tax-free zone in Sundar Green Special Economic Zone (SEZ).
New Facility at Sundar Green SEZ Brings Tax-Free Advantage
The company aims to hit Rs140 billion in revenue for FY26, a sharp rise from Rs104 billion last year. Executives say the boost will come from diversifying its business and improving efficiency.
According to management, the new facility at Sundar — expected to be up and running by December 2025 — will handle production of LED televisions and household appliances.
The move also brings a 10-year tax exemption, a huge financial advantage that could significantly improve the company’s profit margins.
Air Link Apple Store Pakistan and Global Brand Collaborations
Air Link is currently in final talks with several major global brands, covered under non-disclosure agreements (NDAs), to introduce air conditioners, washing machines, and microwaves to the Pakistani market.
Executives added that discussions are also underway with some of China’s top five appliance manufacturers for a joint venture to produce home appliances locally. However, no final deal has been signed yet.
New Product Lines and E-Commerce Platform AIRCART
The company expects Rs8 billion in revenue from TV sales, Rs2–4 billion from laptops, and Rs10–15 billion from an expanded smartphone lineup — all adding up to its record FY26 target.
In addition to the Apple store, Air Link confirmed it will soon open a Xiaomi flagship store at Dolmen Mall Lahore and launch its own e-commerce platform called AIRCART, which will deliver directly to customers’ doorsteps.
Future Growth, Electric Vehicles, and Financial Outlook
Laptop sales are projected to reach 100,000 units in FY26, while the company is also exploring the electric vehicle space.
Initial plans include importing 500–1,000 EVs to test the market, followed by the development of locally designed e-bikes suited to Pakistan’s roads. However, management made clear that e-scooters are not a current priority.
For FY26, Air Link anticipates a 20% increase in total production, targeting 2.5–2.6 million smartphones. The company expects to maintain gross margins around 14% by improving pricing strategies and strengthening its retail mix.
Financial results for the first quarter of FY26 show earnings of Rs1.58 billion (EPS: Rs4.01) — an 88% year-on-year increase, though down 16% from the previous quarter due to flood-related sales disruptions in September. Revenue rose to Rs24.4 billion, up 11% YoY and 30% QoQ, with upcoming quarters expected to bring Rs30–35 billion in sales.
Executives said they are optimistic about the company’s future, predicting that FY26 will be one of Air Link’s best years yet. They also hinted that shareholders could see a dividend announcement soon, provided everything stays on track.
Author Profile
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Hasnain Ali is a Pakistani journalist who writes on business, agriculture, and telecom issues with a focus on policy, innovation, and market trends.
His reporting highlights how economic shifts, digital connectivity, and agricultural reforms shape everyday life across Pakistan.
Known for his clear analysis and grounded storytelling, Hasnain aims to make complex economic topics accessible to general readers.
