OpenAI, the company behind ChatGPT, will soon let content owners control how their characters are used in its AI video tool, Sora, and plans to share revenue with those who allow their use.
Chief Executive Sam Altman announced on his blog that rights holders, including movie and TV studios, will get “more granular control” over how their characters appear in AI-generated videos. Options will include the ability to block the use of their content entirely.
AI and Copyright Concerns
AI-generated content has come under scrutiny for its impact on intellectual property rights. Companies are trying to balance innovation with fair compensation for creators.
Sora launched this week as a standalone app in the United States and Canada. Users can create videos up to 10 seconds long, which can include copyrighted material, and share them on social media-style streams.
The app quickly gained popularity but has already stirred tension in Hollywood. According to sources, Disney has opted out of allowing its content in Sora.
Revenue Sharing for Creators
OpenAI plans to share revenue with copyright holders who permit their characters to be used in Sora. Altman explained that users are creating far more video content than expected, often targeting niche audiences, which has prompted the need for a monetization system.
He added that the revenue-sharing model will require some trial and error but will begin soon. OpenAI intends to test different approaches within Sora before expanding the model across its other products.
Sora and the AI Video Market
OpenAI, backed by Microsoft, launched a public Sora model last year as part of its push into multimodal AI technologies. The tool competes with similar text-to-video platforms from Meta and Google.
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